Privacy policy.

Eastshore Alliance FC (“EAFC”, “we,”, “our”, or “us”) is committed to protecting the privacy of our players, families and community. This Privacy Policy explains how we collect, use, and protect the personal information through our website, registration platform, and related communications and services (collectively, the “Services”).

EAFC uses PlayMetrics as our primary registration and club management platform. Information collected through PlayMetrics is subject to their privacy policy, available at playmetrics.com.

(1) Information We Collect

We collect personal information in several ways, including:

  • Directly from you, such as during registration or when you contact us.

  • Automatically, such as through cookies and analytics on our website.

  • From third parties, including PlayMetrics and our newsletter platform MailChimp

Examples of the information we may collect:

  • Parent/guardian contact details (name, email, phone)

  • Player information (name, date of birth, gender, location, team)

  • Health or emergency contact information

  • Payment and billing information (via PlayMetrics)

  • Participation history in our programs

(2) How We Use Your Information

We use your information to:

  • Register and manage participation in EAFC programs

  • Communicate important updates, schedules, or cancellations

  • Coordinate with coaches and staff

  • Provide a safe, organized, and developmentally appropriate soccer environment

  • Process payments securely

  • Improve our services and community offerings

  • Comply with legal obligations and club policies

(3) How We Share Information

We may share your information:

  • With coaches, staff, or volunteers for club operations

  • With PlayMetrics, our registration and communication platform

  • With MailChimp, our newsletter and alternative communication platform

  • With grant-making organizations or funders as required to fulfill reporting obligations and demonstrate program impact

  • With COGEO, our contracted fundraising consulting firm, for the purposes of donor engagement, development strategy, and capital campaign preparation

  • With local governing bodies (e.g., NorCal Premier) for league participation

  • As required by law or to protect the safety of our players and members

We do not sell your personal information.

(4) Your Choices & Rights

  • You may request access to or correction of your personal data

  • You may opt-out of non-essential emails

  • You may request deletion of your account (subject to legal and operational obligations)

  • You can manage your privacy preferences via your PlayMetrics account

(5) Data Security & Retention

We take reasonable steps to protect your personal information. EAFC retains information only as long as necessary to fulfill the purposes described in this policy or to comply with legal requirements.

(6) Children’s Policy

EAFC provides programming for ages 3-19. We do not knowingly collect personal information directly from children under the age of 18. All registration and account information for players under 18 must be submitted by a parent or legal guardian.

If we become aware that a child has provided personal information without verified parental consent, we will delete such information promptly. Parents or guardians may contact us to review or request the deletion of their child’s information.

When a participant turns 18 while enrolled in our programming, they may request to review, update, or manage their personal information directly. We encourage participants and families to contact us with any questions regarding privacy and data management during this transition.

(7) Third-Party Links

Our website (www.eastshorealliancefc.org) and communications may include links to third-party websites. EAFC is not responsible for the privacy practices of these external sites.

(8) Changes to this Policy

We may update this Privacy Policy from time to time. The latest version will always be posted on our website.

(9) Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at:

Email: info@eastshorealliancefc.org

Mailing Address:
Eastshore Alliance FC
748 Gilman Street
Berkeley, CA
94710